INNISFIL - A local company will be showcasing a variety of its products this month in Vancouver and other 2010 Winter Olympics venues.

The Look Company, located at 2347 Industrial Park Rd. in Innisfil Heights, is the vendor of choice of the VANOC (Vancouver Organizing Committee) to supply thousands of banners, flagpoles and more than 80 kilometres of fence fabric.

“We’ve had the honour of being awarded the VANOC bid for flagpoles during the Olympics,” says Scott Anderson, president and chief operating officer of The Look Company. “It’s exciting for us to be part of such a momentous event.”

The firm employs 20 permanent staff and added another 30 people to assist with the Olympic work.

The company relocated to its 17,000-square-foot facility last summer from Barrie.

The company’s products are suitable for an outdoor event, such as the Olympics.

“The great thing about the two styles of poles the committee chose is they are being installed in an above-ground base for greater portability,” says Ed Burke, founder and CEO of the company.

The banner poles are designed to rotate 360 degrees in the wind, too.

“With the tough winter conditions they will have to endure, the banners will rotate, making them extremely appealing and eye catching, while being resistant to wear and tear.”

Anderson says more than 12,000 colourful street and indoor banners are being manufactured.

“The Winter Olympics colours are vibrant and bold and will certainly add to the buzz surrounding the look of the Games,” he says.

Much research and testing went into developing the banner, Burke says.

“The Look Company specializes in wide format digital fabric printing, second to none in the industry,” he says. “Testing over the years with different printers, inks and fabrics makes us 100-per-cent confident in providing an alternative fabric to nylon, or vinyl. We’re printing these banners on a special polyester-based textile called Nycron.”

The fabric is a brilliant, opaque white that allows for almost 100-per-cent penetration for imaging on both sides.

“The fabric will produce the high quality images, and the outdoor longevity the outdoor banners need,” Burke says. “Best of all, the banners are recyclable and have been produced through environmentally-friendly methods.”

Look staff has also manufactured fence fabric for The Games.